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Bare-chested man with short dark hair wearing a pearl necklace and bracelets, gazing at the camera with tattoos on his chest and arms.

Bare-chested man with short dark hair wearing a pearl necklace and bracelets, gazing at the camera with tattoos on his chest and arms.

Gabriel Guevara Fronts MMSCENE Magazine’s May Digital Issue

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Man in a green tracksuit releases a throw as a dog on a leash jumps to catch a tennis ball on an urban sidewalk near a beige building with a yellow post nearby. Lacoste unveils its revived “Life Is a Beautiful Sport” campaign directed by Fredrik Bond.

Man in a green tracksuit releases a throw as a dog on a leash jumps to catch a tennis ball on an urban sidewalk near a beige building with a yellow post nearby. Lacoste unveils its revived “Life Is a Beautiful Sport” campaign directed by Fredrik Bond.

Lacoste Revives “Life Is a Beautiful Sport” in a Striking New Global Campaign

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Young man outdoors holding a large white cardboard cutout shaped like a teal-outlined key

Young man outdoors holding a large white cardboard cutout shaped like a teal-outlined key

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Wouter Schipperen for Malemen by Lukasz Wolejko-Wolejszo

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October 14, 2015

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