Maurits Scheij Takes Pepe Jeans Back to the Streets of London for Fall 2026

Maurits Scheij Takes Pepe Jeans Back to the Streets of London

Dig out up-and-coming model Maurits Scheij strutting through Notting Hill for the new Pepe Jeans Fall-Winter 2026 campaign.

Photographed by Zoe Karssen, the campaign moves between East and West London with Maurits and fellow model Maya Gunn, bringing Pepe’s denim-heavy wardrobe right back to the city where the brand got its start.

Relaxed Denim With a Little ’90s London Attitude

Stylist Tona Stell keeps the proportions loose and uncomplicated: double-denim trucker looks, relaxed jeans, chambray shirts, white tees and lightweight layers that feel more lived-in than overly styled.

The collection gradually moves beyond blue denim into beige, pale washes and brown, with polos, hooded jackets and layers tied at the waist carrying that easy late-summer-to-fall mood.

There is also a nice bit of fashion symmetry happening here. Pepe Jeans began on Portobello Road in 1973, so putting Maurits back on the streets of Notting Hill more than five decades later feels less like a random backdrop and more like a proper homecoming.

Maurits Scheij for Pepe Jeans Fall 2026

Dig into more of Zoe Karssen’s London campaign below.

Credits: Models: Maurits Scheij and Maya Gunn. Photography: Zoe Karssen. Styling: Tona Stell. Source: The Fashionisto.