Seven faces, timepiece polish, and Citizen K Homme turning watch culture into full model-watch atmosphere.
Dig out models Emil Østergaard, Iannis Cathelin, Adam Omar, Nima Drame, Tanel Derard, Yahne Ba, and Ayush Sharma in “L’heure zoulou”, lensed by Louis Décamps for Citizen K Homme.
The editorial, created by Callaway Kosine de Suzannet, is built around timepieces — but naturally, the boys are giving more than wristwear. This is timing, posture, polish, and attitude all ticking in the same direction.
“L’heure zoulou” turns timekeeping into menswear mood, pairing sharp faces with luxury watch energy and polished magazine tension.
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The title “L’heure zoulou” immediately pulls the story into travel-watch territory: time zones, movement, precision, pilots, distance, and the tiny romance of knowing what hour it is somewhere else.
Louis Décamps keeps the frame sleek and direct, letting the watch-focused styling sit naturally against the models’ faces, gestures, and clean editorial presence. The result feels crisp without becoming cold.
The grooming by Rose Belin and Frédéric Kebbabi keeps everyone camera-ready without sanding away the character. Hair is credited with Alexandre de Paris Studio, while the beauty direction brings in Liérac and Erborian products, keeping the finish polished but still alive.
The styling sharpens the timepiece mood with an Omega Speedmaster Moonwatch Professional at the center, paired with a coordinated Paul Smith ensemble, Dior poplin shirting and a washed-cotton tie-neck scarf, plus a merino beret by Maison Laulhère.
Those labels give the editorial a handsome sense of precision: a little aviation-watch mythology, a little French polish, a little menswear structure, and just enough softness to keep the whole thing from feeling too buttoned-up.
For Emil Østergaard, Iannis Cathelin, Adam Omar, Nima Drame, Tanel Derard, Yahne Ba, and Ayush Sharma, the story becomes a full model-watch moment in both meanings: the boys are the watch, and the watches are the mood.
Dig out the full “L’heure zoulou” editorial below.
Emil Østergaard, Iannis Cathelin, Adam Omar, Nima Drame, Tanel Derard, Yahne Ba, and Ayush Sharma front “L’heure zoulou.”
Sources: Editorial source listing via Morphosis Blog; Citizen K destination via Citizen K; visible wardrobe and grooming credits via image text in the Citizen K Homme editorial.
