Steven Meisel Frames Versace Obsession Through Two Striking New Faces
Models Bai Ruien and Wiley Rhoads step into Versace’s Fall/Winter 2026 world as the faces of Versace Obsessed, Chapter II.
Photographed by the legendary Steven Meisel, the campaign strips the house’s visual language down to attitude, tension and the kind of fashion fixation Versace has spent decades turning into its own form of glamour.
Bai and Wiley bring a cool, controlled charge to the images. Nothing feels overly performed. The clothes, the stare and the body language do the work—precise enough for luxury, but never so polished that the personality disappears.
VERSACE OBSESSED
Step Inside The House’s Latest Chapter
Explore Versace’s official world, revisit Steven Meisel’s fashion photography and shop into the bold codes behind the campaign.
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Bai Ruien And Wiley Rhoads Carry The Campaign’s Quiet Heat
The casting gives Chapter II its sharpest edge. Bai Ruien continues a fast rise through international fashion, while Wiley Rhoads meets him with an equally direct presence. Together, they make the campaign feel less like a conventional seasonal advertisement and more like a private encounter with the Versace image.
Meisel’s lens has always understood that a Versace photograph needs more than beautiful clothes. It needs mythology. Here, that mythology arrives through restraint: a stare held a beat too long, a silhouette given room to dominate and two models who look completely aware of the world they have entered.
The result is classic Versace without simply replaying the past. Obsessed, Chapter II keeps the house’s taste for intensity intact while letting a new generation carry the image forward.
Watch Versace’s “Obsessed, Chapter II” Campaign Film
Versace’s official campaign reel brings Bai Ruien, Wiley Rhoads and Steven Meisel’s Fall/Winter 2026 vision into motion.
Source: Versace. Photography by Steven Meisel. Images courtesy of Versace.
