Provocative sensualwear house Ludovic de Saint Sernin takes its annual swimwear campaign to Rio de Janeiro for Spring/Summer 2026, with photographer Jorge Perez Ortiz capturing the body, beach and confidence in full heat.
The Spring/Summer 2026 chapter continues the brand’s annual destination swimwear series, this time moving through Rio’s sunlit beaches, coastal rocks, ocean air and modernist architecture.
Captured by Jorge Perez Ortiz and styled by Pau Avia, the campaign places Ludovic de Saint Sernin’s body-conscious swimwear language against one of the world’s most famous beach cities.
Rio, swimwear, skin, structure and a whole lot of sun-drenched self-expression.
Shop the official Ludovic de Saint Sernin swim collection and build your own summer swimwear mood.
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Ludovic de Saint Sernin Heads to Rio
For SS26, the house expands its swimwear universe with new womenswear silhouettes alongside its signature menswear styles. The collection introduces a Bikini, Trikini and Bodysuit in black, white and brown, continuing the brand’s less-is-more conversation around confidence, desire and personal freedom.
The campaign is fronted by Brazilian model Barbara Valente alongside an all-Brazilian cast including Juan Felipe, Juan Pablo, Lucas Ribeiro and Thomas Reinold Schmidt.
Rio gives the images exactly the right temperature. The city’s relationship with beach culture and sensual self-expression makes the swimwear feel less like seasonal dressing and more like an extension of identity.
Where Beach Culture Meets Modernist Architecture
The series moves between Rio’s beaches, dramatic coastal rocks, the open Atlantic and the modernist sweep of an Oscar Niemeyer-designed residence in São Conrado. That mix gives the campaign its tension: natural heat on one side, architectural precision on the other.
The result is pure Ludovic de Saint Sernin—minimal, sensual, physical and confident without needing to over-explain itself.
Ludovic de Saint Sernin SS26 Swimwear in Rio
See more from the Rio-set swimwear campaign photographed by Jorge Perez Ortiz and styled by Pau Avia.
Sun, swim, skin and Rio doing exactly what Rio does best.
Sources: FY Magazine!’s feature on Ludovic de Saint Sernin’s Rio swimwear campaign, DESIGN SCENE’s SS26 swimwear campaign report, Ludovic de Saint Sernin’s official swimwear collection and The Impression’s campaign credits.
