Louis Vuitton presents its Men’s S/S 2026 Pre-Collection, a sartorial journey that fuses heritage tailoring with modern elegance, under the creative direction of Pharrell Williams. The campaign is lensed by acclaimed photographer Oliver Hadlee Pearch, whose visuals evoke a refined yet relaxed atmosphere of trimmed gardens, stone terraces, and pastoral light.
Callum Turner, House Ambassador, and Jude Bellingham, Friend of the House, front the campaign with effortless charm. Their presence bridges classic British style codes with contemporary menswear energy, embodying the collection’s theme: The Getaway.
The Pre-Collection explores country dress aesthetics—think dandy silhouettes, layered textures, and Parisian savoir-faire—reimagined for the active, metropolitan traveler. Pieces shift naturally between structured tailoring and fluid leisurewear, offering a wardrobe that’s both timeless and directional.
The campaign’s videography complements the stills with cinematic pacing, capturing Turner and Bellingham in motion—wandering through countryside vignettes, interacting with dogs, and inhabiting spaces of quiet luxury. It’s a visual narrative that celebrates masculine identity, freedom, and style without rigidity.
For full campaign visuals and behind-the-scenes footage, visit Louis Vuitton’s official site Spring-Summer 2026 Pre-Collection Collection for Men | LOUIS VUITTON ®
