Speed Meets Style as Lacoste Taps 30‑Year‑Old F1 Star Pierre Gasly
Legacy fashion ready‑to‑wear house Lacoste has officially declared 30‑year‑old French Formula 1 driver Pierre Gasly as their newest global ambassador — a pairing that blends athletic precision with the brand’s timeless, sport‑born elegance.
Gasly, known for his sharp racing instincts and cool, composed presence on and off the track, steps naturally into Lacoste’s heritage universe. The brand’s DNA — performance, refinement, and French ease — aligns seamlessly with Gasly’s own public persona: focused, stylish, and effortlessly modern.
This partnership signals Lacoste’s continued commitment to spotlighting figures who embody both sport and culture, expanding their ambassador roster beyond tennis and lifestyle into the high‑octane world of Formula 1.
Expect campaigns, appearances, and a fresh wave of crocodile‑coded style moments as Gasly brings his signature edge to the brand.
Dig out the announcement visuals and final trailer below.
Pierre Gasly × Lacoste Appreciation Gallery
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Comment below: Is Pierre Gasly the perfect new face for Lacoste?
