Model Louis Baines is chasing golden-hour romance in Mallorca for Jimmy Fairly’s “Summer Love” collection, a sun-warmed eyewear escape filled with amber lenses, tortoiseshell frames and Mediterranean daydream energy.
The French eyewear label’s latest seasonal story lands like a vacation memory already becoming myth. Fronted by Louis Baines and photographed in Mallorca, the campaign moves through sun-bleached walls, shoreline moments and the kind of amber light that makes everything feel cinematic.
Across the men’s collection, Jimmy Fairly leans into dark tortoiseshell finishes, warm reds, terracotta tones, desert caramel shades and gold metal details. It is eyewear built for late afternoons, unfinished paperbacks, wet hair and pretending the summer never has to end.
Honestly, The Nico, The Napoli, The Wave, The Wax and The Headlight sound less like frames and more like names from a Mediterranean situationship.
Shop Jimmy Fairly’s summer eyewear mood and build your own sun-chasing frame story.
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Jimmy Fairly Finds Its Summer Love in Mallorca
The campaign frames its second summer drop as a Mediterranean escape suspended somewhere between nostalgia and now. The mood is relaxed but intentional, using the island’s coastline and warm light to bring out the collection’s vacation-ready personality.
Styles like The Headlight in yellow tortoise and The Napoli in dark tortoise pull directly from golden-hour warmth, while slimmer metal shapes like The Wave bring a more Riviera-leaning attitude into the mix.
What works here is the ease. Jimmy Fairly is not selling sunglasses as an accessory thrown on at the end. The frames become the whole summer mood: the thing you remember from the trip, the photo, the late walk, the almost-romance.
Louis Baines for Jimmy Fairly “Summer Love”
See more from Jimmy Fairly’s Mallorca-shot “Summer Love” eyewear campaign starring Louis Baines.
Summer love may fade. A good frame in golden light? That stays in the camera roll forever.
Sources: The Fashionisto’s feature on Jimmy Fairly’s “Summer Love” campaign with Louis Baines, Hypebae’s report on the Mallorca-shot summer campaign, Jimmy Fairly’s official L’été, L’amour collection page and Jimmy Fairly’s Spring/Summer 2026 eyewear color guide.
