A Modern Icon Joins a Modern Classic
Actor — and sometimes model — Jacob Elordi is officially the new face of Bleu de Chanel, stepping into the legacy of one of the most recognizable men’s fragrances in the world.
The Presence
Stepping into the world of Bleu de Chanel:
House:
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Signature scent:
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Daily ritual:
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Elordi brings a cool, cinematic intensity to the campaign, aligning perfectly with Bleu de Chanel’s signature blend of mystery, masculinity, and modern elegance. It’s a natural pairing: the rising Hollywood star with a global fashion house known for timeless sophistication.
The campaign imagery leans into clean lines, moody lighting, and understated luxury, positioning Elordi as the embodiment of Chanel’s contemporary man — confident, refined, and effortlessly magnetic.
Explore the full Bleu de Chanel story below.
