Dig out Gucci’s “La Famiglia” collection, helmed by creative director Demna and lensed by the iconic Catherine Opie.
This isn’t just fashion — it’s a baroque frames–inspired theme that blends heritage with high drama. Think ornate silhouettes, layered textures, and a visual language that feels both intimate and theatrical.
Opie’s photography captures the tension and tenderness of familial bonds, while Demna’s designs push Gucci into a new chapter of storytelling — one that’s moody, regal, and unmistakably personal.
