Bad Bunny’s road to the 68th Annual Grammy Awards didn’t start on the red carpet — it started months earlier, deep in the creative trenches. Vogue’s newly unveiled behind‑the‑scenes look reveals just how much intention, artistry, and cultural weight went into crafting Benito’s history‑making appearance.
According to his team, the Grammy conversation begins as early as October, long before nominations even drop. That’s when the prediction lists come out, and the inner circle sits down with Daniel — the creative mind shaping Benito’s fashion direction for the season. They talk music, influences, what he’s playing in the studio, and what’s fueling the collections he’s building. It’s a full‑circle creative loop: the clothes reflect the music, and the music informs the clothes.
At the same time, the team was deep in discussions about the “Scat Man” concept — who embodies that energy, what it should look like, and how it should feel. Every path kept circling back to one name: Bad Bunny. And with good reason. He’s walking into the weekend as the first Latin artist ever nominated in all three major categories, and he’s just days away from headlining a historic Super Bowl Halftime Show. The moment demanded something bold, elevated, and unmistakably him.
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Enter Schiaparelli.
Rousteing‑level drama meets Parisian surrealism as the house — which doesn’t traditionally design menswear — created something entirely new for Benito. The look plays with exaggerated shoulders, a sculpted sense of masculinity, and a subtle but intentional nod to femininity through the corseted structure. It’s a fusion that mirrors who Bad Bunny is today: fluid, fearless, and fully in command of his narrative.
His team calls it the most “elevated version” of Benito yet — a look that captures his evolution without losing the raw essence that made him a global force.
And then comes the sparkle.
For the Grammys, Benito is dripping in Cartier — a dream collaboration for the team. Diamonds, rubies, bracelets, and the rare chance to style cuff links, something they don’t often get to play with. The jewelry is chosen intuitively during the fitting, depending on Benito’s mood and the energy of the moment. Sometimes they go bold, sometimes subtle, but always in harmony with the outfit’s architecture.
The final vibe? Effortless. Elevated. Iconic.
A Latin superstar stepping into a historic night with a look that matches the magnitude of the moment.
QUE GUAPO! Is this Bad Bunny’s most iconic awards‑season look yet — or does another era still reign supreme?
