Gant unleashes its Spring/Summer 2026 campaign, a crisp, confident ode to heritage titled “Building on Legacy.” Shot on location in New York City, the campaign bridges timeless American sportswear with modern polish — and the cast is nothing short of iconic.
Leading the visuals is legendary model and actress Lauren Hutton, a woman whose presence alone can anchor an entire fashion era. She’s joined by Dutch supermodel and veteran face Mark Vanderloo, along with his son Mark Vanderloo Jr., creating a multi‑generational portrait of style, ease, and continuity. It’s a casting choice that mirrors the campaign’s message: legacy isn’t just remembered — it’s lived, shared, and passed forward.
The imagery leans into clean lines, sun‑washed palettes, and that unmistakable Gant blend of preppy, polished, and effortlessly cool. Together, the trio embodies a brand stepping confidently into the future while honoring the decades that shaped it.
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Dig out the full campaign below.
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