Shot in New York City by William Ferchichi for Esquire Vietnam

Parisian money‑muse boy Bach Buquen steps into a new visual chapter with “Bách phát Bách trúng,” an editorial whose title translates to “Every Shot Hits the Target” — a fitting phrase for a model who rarely misses on camera.
Photographed in New York City by William Ferchichi for Esquire Vietnam, the story blends Parisian cool with downtown grit, giving Bach a sleek, metropolitan edge. Ferchichi frames him with a clean, sculptural precision, letting Bach’s quiet luxury and lived‑in confidence guide the frame.
Across the spread, Bach moves between sharp, composed poses and looser, mood‑driven moments, creating a cinematic rhythm that feels both modern and timeless. His presence is calm but commanding — the kind of magnetism that makes a frame feel expensive without forcing it.
A polished, contemporary showcase of a rising muse who photographs like he’s already in his prime.










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