Dudley O’Shaughnessy Joins a Charged Schön! #7 Menswear Editorial
Back in 2010, photographer Dimitris Theocharis gathered a sharp lineup of male models for Schön! #7, with Dudley O’Shaughnessy appearing alongside Mario Loncarski, Roy Pratt, Malte Paulsen, Pete Bolton and Tokumbo.
The story leaned into a stripped-back, athletic mood, with Greek designer Ioannis Dimitrousis handling styling and pulling from Adidas for the shoot. The original credits also list Primrose as fashion assistant, Yin Lee and Anastasia Borovik on makeup, Richard Scoerer on hair and Brady Lea as hair assistant.
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Schön! #7 by Dimitris Theocharis
A 2010 menswear editorial featuring Dudley O’Shaughnessy, Mario Loncarski, Roy Pratt, Malte Paulsen, Pete Bolton and Tokumbo.
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The cast spans several of the era’s familiar menswear faces, while Theocharis keeps the presentation graphic and physical rather than overly polished. Dudley was credited through D1, while Tokumbo was credited through Models 1 in the original source.
Dig into the complete surviving INYIM image set from the editorial below.
Source: The Fashionisto. Photography: Dimitris Theocharis. Styling: Ioannis Dimitrousis. Fashion assistant: Primrose. Makeup: Yin Lee and Anastasia Borovik. Hair: Richard Scoerer. Hair assistant: Brady Lea. This archived post was lightly reformatted and updated for readability while preserving its original-era framing and credited imagery.
