Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Jil Sander S/S 2026 Campaign

Jil Sander unveils Simone Bellotti’s debut Spring–Summer 2026 campaign, paired with highlights from his second menswear collection in a refined, modern showcase.

Menswear & Model Watch

February 13, 2026

It’s Handsome Model Brandon Soon Shiong

Model Brandon Soon Shiong delivers striking facial professionalism in “On Neutral Ground,” a clean and sculptural MMSCENE Magazine story shot by Patrick Lacsina.

Menswear & Model Watch

February 13, 2026

Model Gytis Gedvilas photographed by Vaidas Jokubauskas.

Moody Striking Model Gytis Gedvilas

Model Gytis Gedvilas, represented by The Lab Models, appears in a moody, sculptural series shot and styled by Vaidas Jokubauskas.

Menswear & Model Watch

February 13, 2026

Lily Allen posing in a promotional portrait for her ELLE UK fashion breakdown.

Lily Allen Spills Tour Secrets & Breaks Down Iconic Outfits for ELLE UK

Lily Allen sits with ELLE UK to spill tour secrets and break down the iconic outfits that shaped her evolving eras of pop stardom.

Menswear & Model Watch

February 13, 2026

Valentino Unveils Its Mesmerizing New Videography Campaign “Fireflies”

Valentino releases its luminous new videography campaign “Fireflies,” a dreamy visual ode to light, movement, and modern romance.

Menswear & Model Watch

February 12, 2026

Adam Sattrup posing for dunhill Spring/Summer 2026 campaign

dunhill S/S 2026 Campaign

dunhill unveils its Spring/Summer 2026 campaign starring model Adam Sattrup, blending modern tailoring with the brand’s signature British refinement.

Menswear & Model Watch

February 9, 2026

Model Connor Via Irene’s Models

Fresh‑faced model Connor, represented by Irene’s Models, is captured by Mo Amed in a clean, striking editorial.

Fresh-Faced Model

February 9, 2026

Editorial shot from NATTA SYNTH UP collection

Brand “NATTAUP” SYNTH UP COLLECION

NATTAUP unveils “NATTA SYNTH UP,” a collection built on the brand’s belief that nighttime heightens touch, emotion, and the structure of clothing.

Menswear & Model Watch

February 9, 2026

Jack Cameron Kay showing toned physique in editorial shoot

‘Boot’ Star Jack Cameron Kay For Boy Smells Campaign

“Boots” star Jack Cameron Kay turns up the heat in a new Boy Smells campaign, leaving little to the imagination after the Netflix series’ one‑season cancellation.