Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Tim Reimann and Erik Mascher in a portrait series shot by Laurin Hirsch.

Twosome Models Tim Reimann & Erik Mascher

Tim Reimann and Erik Mascher team up for a clean, intimate portrait series shot by Laurin Hirsch.

Menswear & Model Watch

February 18, 2026

Photographs from Matu Buiatti’s 18‑month project LA ISLA, featuring portraits built from real encounters.

LA ISLA By Matu Buiatti

Matu Buiatti’s LA ISLA is an 18‑month photography project built from real encounters with strangers who became collaborators.

Menswear & Model Watch

February 18, 2026

It’s Fresh Faced Model Ruslan Danilchenko

Ruslan Danilchenko brings dreamy‑eyed, fresh‑faced charm to a crisp new portrait series shot by Michele Cantarelli.

Fresh-Faced Model

February 17, 2026

Runway looks from ECKHAUS LATTA’s Fall/Winter 2026 collection at New York Fashion Week.

ECKHAUS LATTA F/W 2026 Collection NY Fashion Week

ECKHAUS LATTA reveals its F/W 2026 collection at New York Fashion Week. We cherry‑picked our favorite looks.

Menswear & Model Watch

February 17, 2026

Lauren Hutton, Mark Vanderloo, and Mark Vanderloo Jr. in Gant’s S/S 2026 “Building on Legacy” campaign shot in New York City.

Gant S/S 2026 Campaign

Gant unveils its S/S 2026 “Building on Legacy” campaign, starring Lauren Hutton, Mark Vanderloo, and Mark Vanderloo Jr., shot in New York City.

Menswear & Model Watch

February 17, 2026

Zara Larsson in a sheer Ludovic de Saint Sernin SS26 lace gown for i‑D Magazine, photographed by Yasmine Diba.

Zara Larsson Wears Ludovic de Saint Sernin SS26 For Cover Of ID Magazine.

Zara Larsson stuns in Ludovic de Saint Sernin’s SS26 “The Rêverie” for i‑D Magazine, delivering an ethereal, ocean‑kissed cover story shot by Yasmine Diba.

Menswear & Model Watch

February 16, 2026

Noah Jupe in his most revealing Shakespeare‑inspired editorial for Perfect Issue 10, photographed by Rafael Pavarotti.

Noah Jupe For Perfect Magazine Is Our Man Crush Monday

Noah Jupe steps into his Shakespeare era for Perfect Issue 10, delivering his most revealing and beautifully shot editorial yet — a true leading‑man moment photographed by Rafael Pavarotti.