Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Supermodel Simone Bredariol For Boglioli F/W 2026

Simone Bredariol Makes Boglioli Fall 2026 Look Effortlessly Milanese

Simone Bredariol steps into Boglioli’s Fall/Winter 2026 campaign with soft tailoring, layered knits and effortless Milanese style that feels polished without ever looking overworked.

Menswear & Model Watch

September 5, 2026

Models Dare, Nicolas, Bence, Nemanja, Marlon, Serghei & Pepe

Models from the Boys in the Studio editorial photographed by Mário Rui Silva for FY Magazine

Dare, Nicolas, Bence, Nemanja, Marlon, Serghei & Pepe Take Over the Studio

Dare, Nicolas, Bence, Nemanja, Marlon, Serghei and Pepe come together for Fucking Young!’s “Boys in the Studio” editorial, photographed by Mário Rui Silva.

Menswear & Model Watch

September 4, 2026

FILARRI photographed by Luka Stepanovic for DSCENE Magazine wearing HUGO

Fresh Faced Model FILARRI Fronts DSCENE in HUGO Spring/Summer 2026

FILARRI steps into DSCENE Magazine in total HUGO Spring/Summer 2026 looks, photographed by Luka Stepanovic for the Design Under Pressure issue.

Fresh-Faced Model

September 4, 2026

LOEWE Unveils Actor Spike Fearn as Its New Brand Ambassador

Spike Fearn joins LOEWE as its newest brand ambassador, bringing his unpredictable screen presence and rising fashion profile into the house’s new creative chapter.

Model Behavior

September 4, 2026

Evan Mock for the Bershka x Zoo York collaboration

Evan Mock Fronts Bershka × Zoo York’s New York Skate Collaboration

Evan Mock brings skate credibility and fashion polish to the Bershka × Zoo York capsule, a New York-inspired collaboration rooted in streetwear history.

Menswear & Model Watch

September 4, 2026

Flashback Friday: Dutch Fishermen Were Strutting Mickey-Esque Pants Before Mickey Mouse

Dutch fishermen in traditional regional clothing with wide trousers

Flashback Friday: Dutch Fishermen Were Wearing Mickey-Esque Pants Before Mickey Mouse

Long before Mickey Mouse, Dutch fishermen were already wearing wide regional trousers that look surprisingly close to the cartoon icon’s famous silhouette.

Past Blast Fashion

September 4, 2026

AMI Paris Unveils Fall/Winter 2026 Campaign With Dara Gueye, Mack Karpes & More

AMI Paris gathers Dara Gueye, Mack Karpes, Elliot Belot and Mohamed Benhadda for a Fall/Winter 2026 campaign focused on personality, tailoring and everyday Parisian ease.

Menswear & Model Watch

September 3, 2026

Theo James in GANT’s Fall/Winter 2026 campaign

Theo James Becomes GANT’s Global Brand Ambassador for Fall/Winter 2026

Theo James is thee new global brand ambassador for GANT, launching the partnership with a Fall/Winter 2026 campaign photographed around Tribeca in New York.

Model Behavior

September 3, 2026

Manu Ríos in the Emporio Armani Fall/Winter 2026-27 men’s jewelry campaign

Manu Ríos Turns Up the Heat for Emporio Armani’s Fall/Winter 2026 Jewelry Campaign

Manu Ríos leads Emporio Armani’s Fall/Winter 2026-27 men’s jewelry campaign with a sleek, restrained approach that lets the accessories do the talking.