Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Black-and-white close portrait of a male model wearing a white collared shirt, striped Dior tie and dark zip-front jacket.

Dior Winter 2026 tailoring photographed by Theo Wenner

Dior Winter 2026 Makes a Sharp Case for Dressing Properly Again

Dior Winter 2026 strips menswear back to the essentials: immaculate tailoring, black tie, pale suiting and the quiet confidence of clothes that do not need to shout.

Menswear & Model Watch

August 25, 2026

Kate Moss in Gucci Primavera campaign imagery

Kate Moss Stars in Gucci Primavera’s Seductive “And We Shall Dance Again” Film

Kate Moss takes center stage in Gucci Primavera’s dreamy new short film, where Johan Renck, Chris Isaak’s “Wicked Game” and a room full of strangers turn spring into one long after-dark love spell.

Menswear & Model Watch

August 25, 2026

Charlie Puth rests his face in his hands while wearing a red sweater in two similar contact-sheet frames.

Charlie Puth Fronts Lucky Brand Fall 2026 in Washed Denim & Throwback Sportswear

Charlie Puth steps into Lucky Brand’s Fall 2026 campaign with relaxed denim, striped knits, faded football jerseys and an easy Americana attitude.

Menswear & Model Watch

August 23, 2026

Model wearing a full checked brown, beige and gray suit with sunglasses and carrying a black bag against a dark brick wall.

Model in a white cable-knit sweater, gray trousers and sunglasses for David Catalán’s ASSEMBLED Fall/Winter 2026 campaign.

David Catalán Fall 2026: “ASSEMBLED” Turns Patchwork Logic Into Sharp Menswear

David Catalán’s “ASSEMBLED” Fall/Winter 2026 campaign reworks Portuguese patchwork ideas through leather, wool, tailoring and layered menswear.

Menswear & Model Watch

August 23, 2026

Nasos Gatsos in a cream open-knit polo, matching shorts and cap for ST33LE Summer 2026 on Hydra.

Fresh Faced Model Nasos Gatsos Brings Mediterranean Heat to ST33LE Summer 2026

Nasos Gatsos heads to Hydra for ST33LE Summer 2026, pairing clean Mediterranean menswear with Ioanna Tokmakidou’s warm film photography.

Fresh-Faced Model

August 23, 2026

Model wearing a blue denim jacket, patterned necktie, white shirt, light jeans and black loafers while carrying a black leather bag against ornate wallpaper.

Todd Snyder Fall 2026 look with a rose-toned overcoat layered over dark tailoring.

Todd Snyder Fall 2026: “American Form” Makes Classic Menswear Feel New Again

Todd Snyder marks 15 years with “American Form,” a Fall/Winter 2026 collection mixing British checks, Western references, knitwear, leather and relaxed tailoring.

Menswear & Model Watch

August 23, 2026

HELIOT EMIL x Alpinestars RSRV Turn Motorsport Protection Into Sculpted Footwear

HELIOT EMIL and Alpinestars RSRV take protective motorsport technology off the track with two technical footwear silhouettes from The Art of Protection.

Menswear & Model Watch

August 23, 2026

Jacob Elordi in Cartier’s LOVE campaign featuring the LOVE Unlimited bracelet

Jacob Elordi Makes Cartier’s LOVE Unlimited Bracelet Look Effortlessly Cool

Jacob Elordi reunites with Sofia Coppola for Cartier’s LOVE Unlimited campaign, bringing his understated style to the house’s newly flexible bracelet.

Menswear & Model Watch

August 23, 2026

Oak Smith & Calum Hall Shift From Monochrome to Natural Color in Michael Kai Young’s Editorial

Oak Smith and Calum Hall bring easy chemistry to Michael Kai Young’s fashion series, shifting from crisp monochrome imagery into warmer natural-color frames.