Latest In Menswear & Model Watch

Jerónimo Borisenko Brings Fresh-Faced Heat

Smoldering Model Goes Full Theatrical in TIDEBORNE

Supermodel Elliott Reeder For Indonesian Magazine DaMan

Libertine Turns 25 With “Out of the Chaos and Into the Garden” at NYFW

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Jayden James for MACzine by MAC Cosmetics

Britney Spears’ Son Jayden James Lands First Solo Cover for MACzine

Jayden James steps into his own fashion moment with his first solo MACzine cover, photographed by Sarah Pardini as MAC Cosmetics relaunches its digital editorial platform.

Model Behavior

August 27, 2026

Mate sits shirtless on a chair, holding a pale balloon in front of his mouth in a grainy black-and-white portrait.

Fresh-Faced Model Mate Keeps It Stripped Back in Ben Sabo’s ‘Off Duty’ Editorial

Fresh-faced model Mate steps into the spotlight in Off Duty, a restrained MMSCENE PORTRAITS exclusive photographed by Ben Sabo.

Fresh-Faced Model

August 26, 2026

Erik Kettschick sits inside a train carriage wearing a checked suit and tie while holding a brown leather travel bag.

Erik Kettschick in Carl Friedrik’s Fall 2026 The 10:04 to Somewhere campaign

Erik Kettschick Stars in Carl Friedrik’s Fall 2026 ‘The 10:04 to Somewhere’ Campaign

Carl Friedrik taps Erik Kettschick for its Fall 2026 campaign The 10:04 to Somewhere, a polished railway-set story photographed by Niall Hodson.

Menswear & Model Watch

August 26, 2026

Fernando Cabral modeling Maison Margiela Fall 2026 Avant-Première menswear

Maison Margiela Fall 2026 Menswear Stars Fernando Cabral in a Sharp Avant-Première

Fernando Cabral leads Maison Margiela’s Fall 2026 Avant-Première, a menswear-focused preview built on sculpted tailoring, altered knitwear and quietly twisted classics.

Menswear & Model Watch

August 26, 2026

Shawn Mendes poses in a fitted black shirt and black pants against a pale green wall, wearing a black glove and showing tattoos on his arms.

Shawn Mendes in Gucci’s Primavera campaign under Demna

Shawn Mendes Is Giving… Gucci Primavera in Demna’s First Campaign Era

Shawn Mendes steps into Gucci’s new Primavera campaign as Demna launches his first runway era for the House with romance, rebirth and a modern Renaissance mood.

Menswear & Model Watch

August 26, 2026

A young male model in a blue-and-white striped shirt holds a small flower near his lips beside a lake.

Fresh Faced Models Ruslan Danilchenko & Ryder Forsyth Escape “Elsewhere, by the Lake”

Fresh faces Ruslan Danilchenko and Ryder Forsyth head lakeside for Jody Mattioli’s quietly handsome menswear story, mixing Barbour, Filson, BEAMS and more.

Fresh-Faced Model

August 25, 2026

Harry Ash faces the camera in a white draped top and black jeans against a pale background.

Harry Ash Brings Cheek, Confidence and Raw Edge to MMSCENE

Harry Ash steps in front of Pat Supsiri’s lens for MMSCENE and opens up about modeling, personal style, creative direction and where he wants to go next.

Menswear & Model Watch

August 25, 2026

Roman Pell Fall/Winter 2026 campaign image photographed by Nicola and Manuel

Roman Pell’s Fall/Winter 2026 Collection Makes Quiet Luxury Feel Lived-In

Roman Pell’s Fall/Winter 2026 collection leans into tactile fabrics, softened finishes, quiet tailoring and Italian-made craftsmanship designed to age beautifully.

Menswear & Model Watch

August 25, 2026

Model wearing a purple hooded LOEWE jacket with bright yellow lettering and an exposed midriff against a pale background.

LOEWE Fall Winter 2026 Climbs Mont Blanc for a Striking New Campaign

LOEWE takes Fall Winter 2026 high into the Alps, pairing Jack McCollough and Lazaro Hernandez’s latest collection with Talia Chetrit’s stark photography at Pointe Helbronner.