Daniel Lee channels British pool‑day nostalgia in a sun‑drenched seasonal drop.
The iconic British label Burberry has unleashed its “High Summer” 2026 campaign — a breezy, sun‑kissed ode to British pool culture. Leading the charge is hottie‑mctoddie Tom Blyth, joined by a cast of fresh faces embodying Burberry’s modern, outdoor‑leaning spirit.
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Creative director Daniel Lee shared the inspiration behind the visuals, noting: “An outdoor pool evokes a particular kind of nostalgia for Britons. As soon as the sun comes out, we try to make the most of the good weather. We wanted to bring to life a summer day spent in the water with friends.”
The campaign captures exactly that — warmth, camaraderie, and a distinctly British sense of making every sunny moment count.
Dive into the full campaign below.
