Dig out brand untitlab®’s Fall/Winter 2025 campaign, entitled “THE TRADE.”
Follows a figure moving through East London. He exists between categories, neither strictly a worker nor a lover. He’s aware of being watched, but he refuses to be fixed into a single identity.
The campaign examines how masculinity is formed and understood through clothing, environment, and the act of looking. The body is shown not as a simple object for display, but as a structure that reveals how labor, costume, and desire imprint themselves on the urban landscape.
The foot/shoesies are where the designs really start to dictate this everyday man look come alive!
(Enrichment: The collection drops November 2025, with footwear highlights including chunky lace-ups and sculptural sneakers. Shot on location in East London by photographer Zhong Lin, the visuals lean into untitlab®’s signature raw-meets-refined aesthetic.)
For more on the brand, visit: untitlab®
