The Bad Bunny Super Bowl Halftime Show trailer has officially landed — and the world is already dancing.
In the new teaser, fans across the globe move to the rhythm of his track “Baile Inolvidable,” a hypnotic, romantic, body‑pulling groove that sparks movement the second it hits. The clip shows people of every age, culture, and corner of the world breaking into the same choreography — a global pulse, a shared beat.
Bad Bunny promises the show will be “for everybody,” and the trailer leans into that message hard. Street dancers, abuelas, kids, construction workers, cowboys, club‑goers — all caught in the same irresistible rhythm. It’s a reminder of something simple and deeply human: what we need now in this world is to dance again with one another.
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The halftime show is being directed by Hamish Hamilton, the legendary live‑event architect behind multiple Super Bowl halftime shows, Olympic ceremonies, and some of the biggest televised spectacles on Earth. Apple Music returns as the presenting partner, with Roc Nation overseeing creative production — the same powerhouse team behind Rihanna, Shakira & J.Lo, and Beyoncé’s halftime moments.
This marks the first official look at what the Puerto Rican superstar is planning for the world’s biggest stage, and if this teaser is any indication, the halftime show is about to become a full‑blown cultural earthquake.
Dig out the new commercial trailer.
On February 8th, the world will dance. Watch Bad Bunny live at the Super Bowl LX Apple Music Halftime Show. apple.co/SBLX
