INYIM Editorial Profile
Anthony De La Cruz
Founder & Creative Director
Music, entertainment, fashion
Anthony De La Cruz is the founder and creative director of It’s Not You It’s Me Media, the independent publication he has helped shape since its launch in 2009. From the beginning, he has approached INYIM as more than a news site, building it as a constantly evolving creative space where music, entertainment, men’s fashion, photography, and visual storytelling can exist side by side.
Anthony guides the publication’s editorial direction and visual identity, with a sharp instinct for emerging talent, overlooked stories, distinctive imagery, and the moments that deserve more attention than the mainstream cycle gives them. His work reflects the spirit that has defined INYIM from the start: original, independent, curious, and driven by a genuine love of creativity in all its forms.
Latest Stories by Anthony De La Cruz
37,508 published stories
Come Thru Vocals Tuesday Breaks the Mold With Silva Bumpa & Spacemoth
Silva Bumpa brings a spring-loaded garage rush on “On 2nite,” while Spacemoth drifts into cosmic psych-pop with “Telepathic Butterflies.”
Molly Shannon Returns To Conan O’Brien Needs A Friend
Molly Shannon returns to Conan O’Brien Needs A Friend with stories about fearless comedy, quieting her mind, Will Ferrell and Netflix’s The Hawk.
Timothy Li’s Series 3 Turns Shared Domestic Life Into Menswear
Inspired by Lan Yu and everyday interiors, Timothy Li’s Series 3 turns clothing, memory and a shared apartment into one intimate fashion narrative.
Neil deGrasse Tyson Explains Why Daylight Saving Time Is Outdated
Neil deGrasse Tyson breaks down daylight saving time, permanent summer clocks and the trade-off between brighter evenings and dark winter mornings.
Thatcher Thornton For FRAME Denim Fall 2026
Thatcher Thornton gives FRAME Denim’s Fall 2026 essentials a quietly confident edge through warm knitwear, relaxed denim and precise styling.
From 2020: The resurgence of grizzly bears in the U.S.
Bill Whitaker’s 2020 “60 Minutes” report revisits the remarkable recovery of grizzly bears in Montana and the growing challenges of living alongside them.…
Christina Aguilera, Mick Jagger & More Partied Across Zero Bond And Sartiano’s In NYC
Christina Aguilera and Mick Jagger delivered the weekend’s irresistible photo moment as stars moved between Zero Bond and Sartiano’s in NYC.
Meet Likweli, The New Monkey Species Living It Up In The Congo
Science finally catches up with Likweli, a rare branch-shaking colobus monkey long known to communities in the Democratic Republic of Congo.
Jon Heder Reveals He IMPROVISED Iconic Napoleon Dynamite Dance
Jon Heder reveals the nerves, freestyle moves and three improvised takes behind Napoleon Dynamite’s unforgettable “Vote for Pedro” dance.