INYIM Editorial Profile
Anthony De La Cruz
Founder & Creative Director
Music, entertainment, fashion
Anthony De La Cruz is the founder and creative director of It’s Not You It’s Me Media, the independent publication he has helped shape since its launch in 2009. From the beginning, he has approached INYIM as more than a news site, building it as a constantly evolving creative space where music, entertainment, men’s fashion, photography, and visual storytelling can exist side by side.
Anthony guides the publication’s editorial direction and visual identity, with a sharp instinct for emerging talent, overlooked stories, distinctive imagery, and the moments that deserve more attention than the mainstream cycle gives them. His work reflects the spirit that has defined INYIM from the start: original, independent, curious, and driven by a genuine love of creativity in all its forms.
Latest Stories by Anthony De La Cruz
37,501 published stories
Back to the Future: Kelis, We Speak Your Name—Unsung and Uncensored
From Kaleidoscope and “Milkshake” to Flesh Tone, Food and her culinary career, Kelis has always refused to remain one version of herself.
Michelle Branch Talks Legacy and the Grammy Speech She Never Gave on ET Then & Now
Michelle Branch sits down with Denny Directo to revisit The Spirit Room, “The Game of Love,” her lasting influence and one long-overdue Grammy…
CBS Revisits “Video Killed the Radio Star”: MTV’s Impact, 45 Years On
Forty-five years after MTV launched with The Buggles’ “Video Killed the Radio Star,” CBS Saturday Morning traces the network’s rise and entertainment legacy.
Cher Performs “All or Nothing” on Top of the Pops in 1999
Cher brings full Believe-era drama to Top of the Pops with a commanding 1999 performance of “All or Nothing.”
Models Marcello Maffezzoli, Timothy Foye and More Set “The Fit Standard” for DA MAN
Four models bring controlled ease, sharp proportions and modern menswear energy to DA MAN’s London-shot editorial “The Fit Standard” by Ronald Liem.
Jhonattan Burjack, Josh McGregor & More for Numéro Istanbul Homme 01
Numéro Istanbul Homme launches its first issue with Jhonattan Burjack, Josh McGregor, Milhan Bouzidi and more in Ferran Casanova’s ensemble editorial.
Dmytro Chmil & Laurenz Zimmerman for DA MAN’s “In Quiet Tones”
Dmytro Chmil and Laurenz Zimmerman bring quiet confidence to DA MAN magazine’s restrained “In Quiet Tones” fashion editorial by Lucas Lei.
Fresh Faced Model Rex Rayner for Attitude’s “New Utility”
Fresh faced model Rex Rayner steps into Attitude’s “New Utility” fashion story, bringing a sharp edge to the British magazine’s utilitarian menswear theme.
Spanish Actor Iván Pellicer Turns Model for Esquire España’s “L’Enfant Sensible”
Iván Pellicer brings quiet confidence and cinematic presence to Esquire España’s “L’Enfant Sensible,” a June 2026 editorial photographed by Cristian Hunter.