Dior and A24 Turn Jonathan Anderson Into the Main Character
A24 films meets Dior — and naturally, they did not announce it with a boring handshake photo. The two creative heavyweights have launched a new partnership spanning film, fashion and theatre, with a wonderfully odd short film that turns Dior creative director Jonathan Anderson into the role everybody wants to play.
The film, written and directed by Aidan Zamiri, casts Sabrina Carpenter, Camille Cottin, Josh O’Connor, Drew Starkey and Sophie Wilde as different versions of Jonathan Anderson. And then, because the joke knows exactly when to land, Jonathan Anderson also appears as Jonathan Anderson.
fashion
A24 Meets Dior
Two worlds with serious point of view collide: cinema, fashion and theatre under one very stylish creative roof.
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“This is the start of an exciting partnership built around artists and storytelling. Putting two creatively driven worlds side by side – you start to see what they pull out of each other that neither could’ve found alone. That’s where the interesting stuff happens.”
Jonathan Anderson, Creative Director, Dior
The Partnership Goes Beyond One Very Clever Fashion Film
The collaboration is a two-year partnership centered on New York’s historic Cherry Lane Theatre, which A24 acquired in 2023 and later renovated and reopened. Dior becomes the theatre’s primary partner while the two companies develop programming across film, theatre, live events and the wider creative community.
That makes this more interesting than the standard luxury-brand-meets-Hollywood arrangement. Instead of simply dressing actors or sliding products into a frame, Dior and A24 are positioning the partnership around artists, storytelling and creative exchange — with a physical New York venue giving the whole thing somewhere to actually live.
Everybody Is Jonathan Anderson, and That Is the Entire Point
The campaign film takes the personality of a creative director — usually treated as something singular and untouchable — and turns it into a part to be interpreted. Carpenter, Cottin, O’Connor, Starkey and Wilde each step into the same identity before the real Anderson arrives as himself. It is silly, self-aware and just conceptual enough without disappearing up its own fashion-school thesis.
More importantly, it feels like both brands. A24 gets the deadpan cinematic weirdness; Dior gets the polish and fashion mythology. Neither has to flatten itself to fit the other. That is probably what Anderson meant when he said putting two creatively driven worlds side by side can pull out something neither would have found alone.
The first film is a smart opening statement because it tells you what the collaboration wants to be without making the partnership itself feel like corporate homework. Film, fashion and theatre meet; everybody gets to be Jonathan Anderson for a minute; and the creative collision is allowed to be thee story.
Watch A24 and Dior’s Collaboration Film Directed by Aidan Zamiri
The launch film features Sabrina Carpenter, Camille Cottin, Josh O’Connor, Drew Starkey and Sophie Wilde each playing Jonathan Anderson, with Anderson himself joining the cast as himself.
Sources: Dior; A24; Financial Times.
