Actor‑turned‑sexy‑model boy Taylor Zakhar Perez is back at it — stripping it all the way down once again for a fresh Lacoste underwear campaign, this time shot right in the heart of Paris.
After making his big modeling debut in 2025, Taylor clearly isn’t slowing down. The new campaign leans into his signature mix of charm, athletic ease, and that effortless, camera‑melting confidence he’s quickly becoming known for. Lacoste keeps things clean, crisp, and body‑forward — and Taylor delivers every frame like he was born for this lane.
Why He’s the Perfect Fit for Lacoste
What makes Taylor such a natural fit for this campaign is that rare blend he carries — the model‑ready bone structure and editorial‑friendly physique, paired with an everyday‑man warmth that never feels out of reach. He’s got the polished, high‑fashion look brands crave, but he still reads approachable, grounded, and effortlessly likable.
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Related: Taylor Zakhar Perez as Global Brand Ambassador for Lacoste Underwear
That balance is exactly why his 2025 modeling debut hit so hard, and why Lacoste doubling down on him makes perfect sense. He embodies the modern underwear‑campaign ideal: aspirational, but still relatable — the kind of guy who can headline a global fashion rollout and still feel like someone you could run into grabbing a coffee in Paris.
About the Underwear
Lacoste’s new underwear line leans into the brand’s signature mix of sporty minimalism and French polish. The pieces Taylor models are crafted from soft, breathable stretch cotton designed to move with the body — supportive without being stiff, flattering without trying too hard. Clean lines, a sculpted fit, and that iconic Lacoste waistband give the collection a confident, modern edge. The palette stays classic: crisp whites, deep navies, and muted neutrals that feel timeless and wearable. It’s underwear built for comfort, movement, and quiet sex appeal — and Taylor brings all of that to life effortlessly.
It’s another win for the rising fashion favorite… and another reason the internet is losing its collective mind.
Check out the new campaign heat!
For more on the new campaign visit: Men’s Fashion by Lacoste: Polos, Matching Sets & Sneakers for men | LACOSTE
Comment below — is Taylor officially entering his full‑blown model era?
