Reminiscent of New Wave Pop group Duran Duran’s ever stylish video “The Chauffeur” Rihanna takes the backseat in this Film Noir inspired advert as the face of the new Armani jeans campaign.
Trying to wrap your head around the ‘tour de force’ that spells Rihanna is not an easy task. With five highly successful studio albums under her belt selling over 20 million copies, making her one of the best selling artists of all time and the youngest artist in Billboard charts history to achieve ten number-one singles on the Billboard Hot 100, her career has had the trajectory of a missile launch.
Little surprise then Armani chose Rihanna as the new face of Armani Jeans and Emporio Armani Underwear. Given her innate sexiness, strong spirit and magnetic persona, she’s the natural spokesperson for the edgy and confident Armani Jeans and Emporio Armani Underwear customer.
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The campaign shot my renowned fashion photographer Steven Klein in New York is quoted to evoke the overall industrial and urban theme of this season’s collection.
Take a backseat with Rihanna below.
