Whoo-Hoo! Premier League Kicks Off to Most-Watched Opening Weekend Ever on NBC
Brits and Americans unknowingly united. Sounds like us growing up in a nutshell. We have always and shall always be influenced and inspired by English culture!
The Manchester United–Arsenal game scored a whopping 2.3 million viewers across NBC, Peacock, Telemundo—shucks, everywhere on digital platforms.
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According to data from Nielsen and Adobe Analytics, the Premier League’s opening weekend averaged 850,000 viewers across six matches aired live on NBC/Peacock, USA Network, and NBC Sports’ digital platforms (during the period of August 15–17). That figure marks a 4 percent increase from the 820,000 viewers during the 2024–25 season.
Sunday’s big match featured Manchester United versus London-based powerhouse Arsenal—a clash of titans that never fails to deliver.
Once Telemundo’s Spanish-language coverage is included, the United–Arsenal game boasted a total audience of 2.3 million, just behind the 2.6 million Spanish-language inclusive audience for the March 2024 City–Arsenal showdown.
Since securing a $2.7 billion six-year extension to its U.S. rights deal, the Premier League continues to be a massive success for NBCUniversal—driving subscriptions to Peacock and seeing solid, growing audiences across broadcast, streaming, and digital.
Drop us a comment below—were you one of the millions tuning in? Let’s hear your take on the match, the coverage, and the ever-growing football fever.
