Whoo-Hoo! Premier League Kicks Off to Most-Watched Opening Weekend Ever on NBC
Brits and Americans unknowingly united. Sounds like us growing up in a nutshell. We have always and shall always be influenced and inspired by English culture!
The Manchester United–Arsenal game scored a whopping 2.3 million viewers across NBC, Peacock, Telemundo—shucks, everywhere on digital platforms.
According to data from Nielsen and Adobe Analytics, the Premier League’s opening weekend averaged 850,000 viewers across six matches aired live on NBC/Peacock, USA Network, and NBC Sports’ digital platforms (during the period of August 15–17). That figure marks a 4 percent increase from the 820,000 viewers during the 2024–25 season.
Sunday’s big match featured Manchester United versus London-based powerhouse Arsenal—a clash of titans that never fails to deliver.
Once Telemundo’s Spanish-language coverage is included, the United–Arsenal game boasted a total audience of 2.3 million, just behind the 2.6 million Spanish-language inclusive audience for the March 2024 City–Arsenal showdown.
Since securing a $2.7 billion six-year extension to its U.S. rights deal, the Premier League continues to be a massive success for NBCUniversal—driving subscriptions to Peacock and seeing solid, growing audiences across broadcast, streaming, and digital.
Drop us a comment below—were you one of the millions tuning in? Let’s hear your take on the match, the coverage, and the ever-growing football fever.
