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Timothée Chalamet Stars in Cash App’s Latest Brand Campaign
A Playful Look at Generational Views on Money
Cash App’s latest brand campaign stars Timothée Chalamet, their creative partner & collaborator.
The short film offers a glimpse into differing intergenerational views around money, with Timothée Chalamet unwittingly bridging the divide between a father and teenage son.
Synopsis
Timothée visits a produce store selling rare vegetables and learns something peculiar: the owner only accepts antiquated forms of payment.
The owner’s teenage son, played by Izaac Wang (Didi), argues that these outdated currencies aren’t best serving his father and offers banking through Cash App as a better, modern solution.
Timothée helps to facilitate the shopkeeper’s breakthrough moment — who realizes that embracing easy-to-use financial tools doesn’t change who he is or his values.
Watch all the happenings right below!







