Paul Smith’s “Night to Day” Campaign, Starring Actor Walton Goggins.

Paul Smith enchants electing friend and actor Walton Goggins for its “Night to Day” campaign!

The visuals spotlight Goggins moving between dusk and dawn—sharp tailoring by day, relaxed silhouettes by night. It’s a study in duality, showing how Paul Smith’s design language thrives across settings.

Shot by photographer Jack Davison, the campaign dropped October 2025. Key pieces include double-breasted suits in muted tones, paired with casual knits and outerwear. The collection bridges Smith’s heritage tailoring with modern ease.

For more on the campaign visit Paul Smith