Ben Sherman’s ‘Signature’ Fall 2025 Ad Campaign reimagines classic menswear with a tactile, modern edge. Cable knits are reworked into sculptural silhouettes, offering warmth without sacrificing style. Fair Isle patterns are updated, shedding their heritage stiffness for a more fluid, graphic appeal. Meanwhile, geo prints and floral motifs find their way into button-downs and polos, injecting a playful contrast into the brand’s tailored DNA.
Fronting the campaign are models Tom Meacock, Michael Chima, and Trystan Ricketts, each bringing a distinct energy to the visuals—whether it’s Meacock’s brooding elegance, Chima’s kinetic charm, or Ricketts’ offbeat cool. The trio embodies Ben Sherman’s ongoing dialogue between tradition and reinvention.
Shot against muted urban backdrops and styled with layered textures, the campaign leans into a palette of rust, charcoal, and deep navy—anchoring the collection in seasonal moodiness while keeping it versatile for day-to-night wear.
For a closer look at the full collection, visit Ben Sherman’s official website.
