The Oreo cookie is over 100 years young with an estimated 500 billion sold worldwide—just like rapper Pitbull, everywhere all at once.
Since 1912, Oreo has been melting and slapping buyers everywhere, with 20 billion sold solely in the U.S.. Although many Americans are hoping to cut down on sugar, especially during this current Christmas season, Oreo is listening.
According to the International Food Information Council (IFIC), it’s going down something like this:
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“The IFIC Food & Health Survey has measured Americans’ concern about the amount and type of sugar they consume three times over the past 20 years. In 2006, 62% were extremely (24%) or somewhat (39%) concerned. Concern rose to 71% in 2015, with 33% extremely and 38% somewhat concerned. In 2025, 63% are concerned—20% extremely and 43% somewhat,” the survey said.
Therefore, Oreo is making its cookie sugar-free for the first time. Michelle Deignan, vice president of marketing for the Oreo brand at Mondelēz, spilled that the company worked for four years to get it right.
Entitled the Oreo Zero Sugar, it’s developed and launching in January 2026.
Oreo Zero Sugar will debut globally, starting in the U.S., with packaging designed to highlight its first-ever sugar-free formula. Expect the same iconic crème-and-crunch combo, but reimagined for health-conscious snackers.
Zero sugar, same crème dream—Oreo’s big shift is here. Drop your thoughts below: will you try it?
