It’s Not You It’s Me Media (INYIM) is a hybrid entertainment and editorial platform covering music, film, fashion, and pop culture with a smart, stylish, and culturally fluent point of view. These Editorial Guidelines reflect the standards we uphold to inform, entertain, and inspire our readers with integrity, creativity, and clarity.

At INYIM, we celebrate originality, artistic expression, and a global creative community. Our editorial voice balances cultural insight with style, personality, and wit—while still honoring journalistic responsibility. The following principles guide how we create, evaluate, and publish content across our platform.

Our Editorial Mission

INYIM delivers entertainment and culture coverage that is curious, informed, inclusive, and creatively driven. We aim to:

• Highlight compelling stories and emerging voices across music, film, fashion, and culture
• Provide thoughtful commentary that resonates with modern readers
• Amplify diverse perspectives, creatives, and cultural movements
• Balance cultural sophistication with a tone that feels fresh, engaging, and authentic

Our mission is to serve readers with content that respects their intelligence, celebrates creativity, and sparks curiosity—without resorting to click-bait, rumor-mongering, or sensationalism.

Core Editorial Principles

Accuracy Over Speed

We prioritize accuracy, context, and clarity.
While entertainment and cultural conversations move fast, we do not sacrifice factual accuracy for timeliness. Information is verified through reputable sources, direct releases, official statements, or on-the-record commentary.

Clear, Confident Voice

INYIM’s tone is modern, stylish, and culturally fluent. Our writers may employ thoughtful personality, taste, and flair—without compromising truth or professionalism.

We avoid:

• Gratuitous snark or cruelty
• Unsubstantiated gossip or rumor-driven narratives
• Harmful or discriminatory language

Respect & Inclusivity

Our storytelling reflects an inclusive worldview. INYIM covers global creators, communities, and cultural conversations with respect, sensitivity, and an awareness of impact.

Editorial Independence

INYIM maintains full editorial independence. Our content is not influenced by advertisers, sponsors, or external partners. When we collaborate with brands or accept gifted experiences, we do so without compromising our editorial judgment or reader trust.

• No sponsor or partner may approve, edit, or alter editorial coverage
• Opinions expressed are those of INYIM’s editorial team or contributors

Sources & Attribution

We credit original reporting, journalists, and outlets whose work informs our coverage. INYIM believes in honoring the creative and journalistic labor of others.

When referencing:

• Exclusive reporting → credit and link to original source
• Direct quotes → accurately quoted and attributed
• Data, studies, or statistics → cite origin in clear language

We do not lift content, paraphrase excessively, or repurpose another outlet’s reporting as our own.

Use of Anonymous Sources

INYIM may use anonymous sources only when necessary and when the information is relevant, credible, and verifiable through supporting context.

Anonymous sourcing requires:

• Valid reason for anonymity (e.g., safety, professional risk)
• Editor approval before publication
• Clear explanation of anonymity when referenced in the piece

We do not use anonymous sources for gossip, speculation, rumor, or unsubstantiated claims.

Diversity of Perspectives

Culture is not monolithic, and neither is our coverage. INYIM encourages a spectrum of voices, perspectives, and lived experiences within our storytelling—especially regarding identity, representation, and art.

Writers approach topics with empathy, openness, and cultural awareness, avoiding harmful stereotyping or reductive portrayals.

Political & Social Topics

INYIM is not a political news outlet. We do not publish partisan political content or pursue political coverage for clicks or controversy.

However, culture, art, and politics often intersect. When creative expression, artistic freedom, or cultural movements overlap with social or political issues, we may cover them thoughtfully and contextually—always centering:

• Creatives
• Free thinkers
• Artistic expression
• Marginalized voices and cultural impact

Our goal is to contribute meaningfully to cultural understanding, never to polarize.

Sponsored, Partnered, or Affiliate Content

Reader trust is paramount. INYIM may publish sponsored or partnered content, attend media events, or receive gifted items, but transparency is non-negotiable.

We will always:

• Clearly label sponsored or paid partnerships
• Disclose gifted items, press passes, or affiliate links where relevant
• Uphold editorial independence regardless of payment or perks

Editorial coverage is never for sale.

Reviews & Opinions

Whether we review music, film, fashion, or events, our opinions are honest, informed, and reflective of our editorial standards. Creatives deserve thoughtful engagement, not careless dismissal.

Reviews aim to offer perspective, context, and value—never personal attacks.

Graphic, Sensitive, or Mature Content

When covering topics that involve mature themes, trauma, or sensitive content, INYIM provides appropriate context and sensitivity. Trigger or content warnings may be used when editorially appropriate.

Corrections & Updates

We acknowledge and correct errors with transparency and accountability. If a published piece contains a factual mistake, INYIM will update the article and clearly note the correction. For full policy, see our Corrections Policy.

Continuous Evaluation

The media landscape evolves, and so do we. INYIM reviews and updates its editorial practices to reflect changes in culture, media ethics, and reader expectations. These guidelines are a living document.

Contact the Editorial Team

Feedback, questions, or concerns regarding our editorial standards are welcome. Visit our Contact the Newsroom page for details on reaching the editorial team.