Latest In Menswear & Model Watch

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Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Bill Skarsgård is the Cover Star of CR MEN Fall Winter 2019 Issue

Actor Bill Skarsgård takes the cover of CR MEN‘s Fall Winter 2019 Escaping the Decade edition captured by…

August 20, 2019

Nikita Sklaruk and Artium Take a “Brocation” for FY Magazine!

Nikita Sklaruk and Artium bring easygoing, brotherly energy to “Brocation,” photographed by Asaf Einy and styled by Shay Lee Nissim for Fucking Young!’s SS19 “FAMILY” issue.