Latest In Menswear & Model Watch

Coach Celebrates 85 Years With Its Spring 2027 Collection

A24 x Dior Launch a Fashion, Film & Theatre Partnership With Jonathan Anderson at the Center

Vivienne Westwood’s Spring Cherubs Silk Tie Turns Rococo Art Into a Menswear Flex

Fresh Faced Model Yiorgos Paraskeva Stars in MMSCENE’s “Where Cowboys Pray”

Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

INYIM Fashion Editorial: Shot By Vitali Gelwich For HUGO Tailoring‘s F/W 2020 Campaign! Feat Models Arthur Kopp, Ludwig Wilsdorff, and Robbi Gruendler!

INYIM Fashion Editorial: Shot By Vitali Gelwich For HUGO Tailoring‘s F/W 2020 Campaign! Feat Models Arthur Kopp, Ludwig…

Menswear & Model Watch

October 22, 2020

INYIM Fashion Editorial: Feat Models Pape Moundor, David Vega, Simone Bricchi and Musta Samba!

INYIM Fashion Editorial: Feat Models Pape Moundor, David Vega, Simone Bricchi, and Musta Samba! Threads By: Uterqüe, Caramelo,…

Menswear & Model Watch

October 21, 2020

Groove W/ The 50 Best Songs Of The Year Circa 2000 (From Madonna To Jill Scott To Nelly Furtado & Aaliyah . Here Are Y2K’s finest!)

Groove W/ The 50 Best Songs Of The Year Circa 2000. From Madonna To Jill Scott To Nelly…

October 16, 2020

INYIM Fashion Editorial: Models David Hermelin & Boj Ivarsson Shot By Christoffer Sundqvist!

Menswear & Model Watch

October 14, 2020

INYIM Fashion Lookbook: Models Kit Butler & Cyrus Amini For Tiger Of Sweden F/W 2020 Collection

Menswear & Model Watch

October 14, 2020

INYIM Fashion Editorial: Models Wyatt Cushman, Chris Cassano, Kyle Skopec, Collin James, & Spencer Hrycay!

INYIM Fashion Editorial: Models Wyatt Cushman @ Agency Select Models Chicago & Wilhelmina Miami; Chris Cassano @ Select…

Menswear & Model Watch

October 14, 2020

INYIM Fashion Editorial: Models George Kalivas & Jeremy Suliga Via Two Management!

INYIM Fashion Editorial: Models George Kalivas & Jeremy Suliga Via Two Management Shot By Bryan Torres. Threads Worn:…

Menswear & Model Watch

October 14, 2020

INYIM Fashion Editorial: Feat Models Steve, Vlad Caldare , Gaye Serigne, Marchello Horvath, Chris Xu & Camillo In “CORPORA MUTANT”

INYIM Fashion Editorial: Featuring Models Steve @yllasteve at @bravemodels, Vlad Caldare @vladcaldare at @ilovemodelsmngt, and Gaye Serigne @gaye_sero…

Menswear & Model Watch

October 11, 2020

Liberal Youth Ministry Spring/Summer 2021 collection look with retro-future menswear styling.

Liberal Youth Ministry’s S/S 2021 Collection Turns Youth Into Retro-Future Fashion

Liberal Youth Ministry’s S/S 2021 collection turns youth mythology, retro-future football energy, distressed denim and graphic menswear into a bold INYIM Fashion Week LookBook moment.