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Menswear & Model Watch

It’s Not You It’s Me Media (INYIM) is where underground men’s fashion lives — raw, unfiltered, and unconcerned with trends. We spotlight real style over fast fashion, individuality over conformity.

INYIM Fashion curates authentic stories from the world of menswear — from editorial shoots and street style to our Fresh Faces series highlighting up-and-coming male models redefining beauty and presence on their own terms.

Whether it’s rebellious tailoring, avant-garde aesthetics, or the next icon in the making, INYIM is your front row seat to style that doesn’t follow — it leads.

Latest Posts
Jil Sander Spring–Summer 2026 campaign by Simone Bellotti. Jil Sander Spring–Summer 2026 campaign by Simone Bellotti.
Model Gytis Gedvilas photographed by Vaidas Jokubauskas. Model Gytis Gedvilas photographed by Vaidas Jokubauskas.
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Lily Allen posing in a promotional portrait for her ELLE UK fashion breakdown. Lily Allen posing in a promotional portrait for her ELLE UK fashion breakdown.
Valentino “Fireflies” campaign visual showing dreamy, cinematic lighting and romantic silhouettes. Valentino “Fireflies” campaign visual showing dreamy, cinematic lighting and romantic silhouettes.
Adam Sattrup posing for dunhill Spring/Summer 2026 campaign Adam Sattrup posing for dunhill Spring/Summer 2026 campaign
Editorial shot from NATTA SYNTH UP collection Editorial shot from NATTA SYNTH UP collection
Jack Cameron Kay showing toned physique in editorial shoot Jack Cameron Kay showing toned physique in editorial shoot
Bikkembergs 2026 sporty summer look Bikkembergs 2026 sporty summer look
Model wearing Moncler Grenoble Fall/Winter 2026 outerwear Model wearing Moncler Grenoble Fall/Winter 2026 outerwear
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