Cheetos & Doritos have ditched and hopscotched over their artificial coloring in new product item called “Simply NKD” Reinvention.
PepsiCo unleashed the brand sparkling fresh version of Cheetos and Doritos about to hit the market sooner than later.
Losing the dyes and artificial coloring that turn the chips into the bright colors you’re familiar with.
Fresh music, bold entertainment, and men’s fashion—one tight email a week.
The research and development teams promise they’ll have the same crunch and same flavor though.
PepsiCo’s “Simply” line has long been marketed as a cleaner-label alternative, but this new NKD rollout marks the first time flagship snacks like Cheetos and Doritos are stripped of artificial coloring. Expect the debut in U.S. stores late November 2025, with wider distribution in early 2026. Packaging leans into minimal design, signaling transparency and natural appeal.
We shall wait and see—and taste it!
Same crunch, same flavor—will you miss the neon colors or embrace the NKD look?
