Victor Lerma is the co-founder of It’s Not You It’s Me Media and a driving creative force behind INYIM Radio. Since 2009, he has moved fluidly between breaking stories, shaping visuals, restoring forgotten images, editing video, building digital projects, and finding new ways to keep independent media original, alive, and ahead of the curve.His path has never followed a single lane. Victor began his career at Fanscape, later worked as a Junior Systems Administrator at Add2net Inc., and spent nights DJing throughout Hollywood. He began teaching himself Photoshop as a teenager in 1993, long before digital creativity became part of everyday life. A former music-video boy, he has also worked in artist promotions connected to Enrique Iglesias, Taking Back Sunday, Juliette and the Licks, and many others.Today, Victor supports international students by day while continuing to shape INYIM’s visual identity, editorial voice, technical foundation, and worldwide radio presence. He is drawn to the artists, places, histories, and creative outsiders that deserve greater attention.Whether he is reviving an overlooked story, spotlighting emerging talent, documenting Los Angeles, supporting a small entrepreneur, or programming the next track on INYIM Radio, Victor brings the same instinct to everything he touches: find what is special, make it unforgettable, and make sure it never gets lost.