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Victor Atomic Lerma

Victor Atomic Lerma is a digital editor and video post-production creative at It’s Not You It’s Me Media (since 2009). A Fanscape alum and former Jr. Systems Administrator at Add2net Inc., he blends tech and storytelling, supports international students by day, and once spun as a DJ in Hollywood nightlife. A Photoshop kid since 1993, he champions underrecognized artists, local history, and small entrepreneurs.
Latest Posts

When Will Starbucks End Holiday Items? Here’s the Real “Last Call” Window for 2025

Starbucks’ winter menu arrives Jan 6, 2026, which means holiday drinks start disappearing now. Some stores sell out early depending on toppings and traffic.
December 26, 2025
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Throwback: Blondie’s “Yuletide Throwdown (Cut Chemist Remix)”

Throwback to Blondie’s 1981 holiday cut “Yuletide Throwdown,” re‑released four years ago with Cut Chemist and Fab Five Freddy — a funky downtown classic.
December 24, 2025
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It’s Not You It’s Me Media’s Best Albums of 2025 list It’s Not You It’s Me Media’s Best Albums of 2025 list

INYIM Media x INYIM Radio: The Best Albums of 2025

A renaissance year for full-length albums. These 2025 standouts deliver complete worlds — visionary, original, and crafted with no skips from start to finish.
December 21, 2025
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Past Blast! Thalía Gets President Obama Dancing at Fiesta Latina

Throwback: Thalía got President Obama dancing at Fiesta Latina in 2009—Michelle side‑eyed, J.Lo was extra, full I Love Lucy vibes.
December 18, 2025
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Person spending the holidays alone at home, looking peaceful with warm lights and cozy decor Person spending the holidays alone at home, looking peaceful with warm lights and cozy decor

Mental Medicine: It’s OK To Skip Family Holidays

Choosing not to see family for the holidays can be an act of self-protection, especially for LGBTQ+ folks. You’re allowed to choose peace over tradition.
December 17, 2025
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One Year After the Altadena Firestorm, MusiCares Still Holds LA’s Music Community Together

MusiCares hosted a free clinic in Altadena with mental health, hearing care, and disaster relief support for music workers still rebuilding.
December 11, 2025
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When Flying Monkeys Get Too Real: ‘Wizard of Oz’ Sphere Drone Drops into the Crowd in Vegas

A flying monkey drone at Sphere’s Wizard of Oz show in Las Vegas dipped into the crowd on Dec. 3, 2025, sparking viral TikTok chaos.
December 7, 2025
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INYIM Media Target Black Friday “Swag Bag” Experience LIVE!

We braved a 30-min Target Black Friday wait, snagged a second bag, and streamed to 7,000 TikTok viewers—while others blasted the swag bag fiasco.
December 2, 2025
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Pam Hogg, Underground Fashion Icon, Dies at 66

Pam Hogg, Scottish underground fashion icon known for punk‑infused catsuits and fearless DIY spirit, dies peacefully at 66 in London.
November 26, 2025
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Affiliate Deal: Meet Your New Bathroom It-Girl — The Philips Sonicare 4100

Black Friday Deal 40% Off! Upgrade your bathroom game with the Philips Sonicare 4100 in Deep Pink — a #1 Best Seller on Amazon.
November 26, 2025
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Bus Stop Chronicles: The Day the Goat Went Rogue

At a rural Atlanta elementary school, a Boer goat charged kids at the bus stop, and all goes WILD!
November 22, 2025
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Gossip band members Beth Ditto, Brace Paine, and Hannah Blilie during Standing in the Way of Control era Gossip band members Beth Ditto, Brace Paine, and Hannah Blilie during Standing in the Way of Control era

Standing in the Way of Control turns 20: Gossip’s queer indie dance anthem still stomps

Released January 24, 2006, Gossip’s Standing in the Way of Control turns 20
November 21, 2025
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