
INYIM Contributor
Anthony De La Cruz
Anthony De La Cruz is the founder and creative director of It’s Not You It’s Me Media, the independent publication he has helped shape since its launch in 2009. From the beginning, he has approached INYIM as more than a news site, building it as a constantly evolving creative space where music, entertainment, men’s fashion, photography, and visual storytelling can exist side by side.
Anthony guides the publication’s editorial direction and visual identity, with a sharp instinct for emerging talent, overlooked stories, distinctive imagery, and the moments that deserve more attention than the mainstream cycle gives them. His work reflects the spirit that has defined INYIM from the start: original, independent, curious, and driven by a genuine love of creativity in all its forms.
Latest Stories by Anthony De La Cruz
36,238 published stories

The fantastic One Of One, Claire Dane Does “Closet Picks.”
Claire Dane unpacks her film roots on Closet Picks, spotlighting Dogfight and Streetwise in a rare reflective episode.

Musique Digs Weekly Playlist: Part 578
Dive into Part 578 of our Musique Digs Weekly Playlist — a hand‑picked mix of indie, rock, pop, soul, and funk. Curated by…

Living Legend, “Paul Anka: His Way” HBO’s Official Trailer.
HBO’s “Paul Anka: His Way” premieres Dec. 1, tracing the legendary songwriter’s reinvention from teen idol to timeless entertainer.

Unveil The Chaos! Eastpak Collabos W/ Gremlins.
Eastpak’s “Movie Club” collab with Gremlins drops holiday 2025, priced $60–$79, with laptop sleeve and water-resistant fabric.

Designer Gosha Rubchinskiy Unleashes Relaunched Brand.
Gosha Rubchinskiy relaunches his streetwear label with bold campaign imagery, blending sportswear and high fashion.

Taylor Bruce For Massimo Dutti’s Winter 2025 Collection.
Taylor Bruce fronts Massimo Dutti’s Winter 2025 campaign, shot by Pablo Limorte, showcasing luxe coats and tailored silhouettes.

It’s Rising Model Vincent Ritter!
Vincent Ritter stars in Playing with Fire for MMSCENE Portraits, shot by Alexander Courtman and repped by SP-Models.

New Paris Publishing Imprint “Drop Books” Unleash, ‘Wildness’ By Mark Borthwick & Duran Lantink.
Paris-based Drop Books debuts with Wildness, a collaboration between Mark Borthwick and Duran Lantink, launched Nov. 14.

Tis The Season W/ Model Jake Hodder Strutting H&M.
Jake Hodder fronts H&M’s 2025 holiday collection, striking festive poses in velvet, metallics, and tailored sparkle.




