Just In, Breaking Style: Thee Cher, Grace Jones and JENNIE re/define Moncler.
Just In, Breaking Style: Moncler has dropped its new Re/Icons campaign with three names that understand the assignment of being unforgettable without ever looking alike. Thee Cher. Grace Jones. JENNIE. Three generations, three completely different visual languages, and one house asking what an icon looks like when its own archive gets pulled back into the present.
Photographer and director Gabriel Moses brings the drama in moody lighting, blackout sunglasses, saturated color and puffers that take up exactly as much space as the women wearing them. Moncler frames the trio as cultural pioneers — people who forged their own lanes rather than waiting for fashion, music or pop culture to hand them one.
Moncler Re/Icons 2026
Three generations of icons. One very serious puffer moment.
Cher, Grace Jones and JENNIE front Moncler’s latest archive revival, photographed by Gabriel Moses and rooted in the house’s mountain history.
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Moncler Is Reworking the Pieces That Built Its Cold-Weather Identity
The campaign is more than a famous-face pileup. Re/Icons 2026 revisits four pieces from Moncler’s history: the Karakorum, Verone, Himalaya and Tibb. The Karakorum traces back to 1954 and Moncler’s mountaineering roots; the Verone became an ’80s street icon; the Himalaya arrived in 2009; and the Tibb dates to the 1990s. The point is not museum preservation. These are archive silhouettes being pushed back into circulation with new proportions, treatments and styling.
That mountain history is threaded through the campaign itself. The editorial takes inspiration from archival imagery of legendary French climber and early Moncler collaborator Lionel Terray, turning expedition history into a visual language for three women whose careers have been built on taking the less obvious route.
Cher Gets the Archive — and a Very Cher Yellow-Scarf Callback
Moncler puts Cher into the Himalaya and black Verone jackets, then cuts through all that down with a bold yellow scarf. It is not random styling: the scarf reaches back to the Bob Mackie scarf dress Cher wore on The Cher Show. In the campaign film, even the gesture of pulling at it becomes a wink to one of her old stage reveals.
That is the smart part of Re/Icons. Moncler is not simply dressing legends in archival product and calling it heritage. It is looking for the little codes that made each of these women visually theirs in the first place — then letting those codes bounce against the house archive.
Grace Jones Does What Grace Jones Always Does: Turns Clothing Into Architecture
Grace Jones arrives in glossy purple down, surrounded in the campaign by dark suits, sunglasses and visual echoes of the image-making that made her an icon long before “personal brand” became a phrase people abused online. Moncler describes Jones through the power of identity — fitting for someone who made music, fashion, race, gender and performance feel inseparable from the shape she cut in a room.
And of course purple on Grace does not behave like purple on everybody else. It becomes graphic. Severe. Sculptural. Very much the point.
JENNIE Carries Re/Icons Into the Next Generation
Then there is JENNIE, representing the generation that can move between music, luxury fashion and digital culture without pretending those worlds are separate. Moncler places her in black outerwear with a sharp red scarf, building the image around a crowd dressed largely in black — one person holding focus inside a sea of faces.
It is exactly why this casting works. Cher is not Grace Jones. Grace Jones is not JENNIE. JENNIE is not being asked to impersonate either of them. Re/Icons treats influence as something that changes shape across generations rather than something younger talent has to inherit politely.
The Real Flex Is That None of Them Needed the Word “Icon” Explained
Moncler says the campaign celebrates women who have blazed trails and built legacies that continue shaping what comes next. Fair. But visually, Moses lets the casting do most of the talking. Cher has spent decades shape-shifting without losing Cher. Grace Jones built an entire aesthetic vocabulary around being impossible to reduce. JENNIE is still writing hers in real time.
Put them inside a project about archive pieces refusing to stay archived and the concept suddenly makes perfect sense.
Moncler Re/Icons 2026 is available through Moncler online and in selected boutiques, with the Karakorum, Verone, Himalaya and Tibb returning as the collection’s heritage anchors.
Watch INYIM’s Look at Moncler Re/Icons With Cher, Grace Jones & JENNIE
Our latest INYIM fashion clip takes a closer look at Moncler’s Re/Icons 2026 campaign starring Cher, Grace Jones and JENNIE.
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Sources: Moncler; Vogue.
