Javier Guijarro Takes Fall/Winter 2026 Into the Woods

Javier Guijarro Sends Fall 2026 Into the Woods

Dig out Javier Guijarro’s Fall/Winter 2026 campaign, where the Catalan designer takes his slightly unruly take on menswear away from the city and straight into the woods.

Photographed by Brett Lloyd and styled by Alba Melendo, the campaign follows Guijarro’s first Paris Fashion Week show and pushes the collection’s central idea even further: what happens to personal style when nobody is around to judge it?

The Forest Becomes Refuge, Mystery and a Place to Start Over

The campaign imagines a young society occupying forgotten natural spaces and looking for another way to live beyond the standards, surveillance and pressure of the city. Guijarro treats the forest less like scenery and more like a metaphor: a place where identity can form without constant judgment, but where freedom and uncertainty arrive together.

That tension already sat inside the Fall/Winter 2026 collection, which drew inspiration from Hirokazu Kore-eda’s 2023 film Monster and the animated series Over the Garden Wall. Both stories use unfamiliar landscapes to get at adolescence, emotional change and the uneasy process of figuring out who you are.

Menswear That Looks Better the Less Perfect It Gets

Guijarro’s strength is not polished perfection. His menswear works because it often looks slightly lived-in, slightly misplaced and intentionally personal — the sort of outfit that feels assembled by instinct rather than copied from a mannequin.

That was already evident on the Paris runway, where he reworked classic men’s codes into something more eccentric and emotionally loose. Layers felt thrown together rather than over-styled, familiar pieces picked up odd proportions, and even the footwear became part of the experiment through reimagined Converse Chuck Taylor silhouettes.

Paris Was the Beginning; the Campaign Pushes the World Further

The campaign arrives after Guijarro’s first show at Paris Fashion Week, a milestone for a designer whose work keeps circling tradition, adolescence and contemporary luxury without treating any of them too reverently.

Here, the clothes become part of a bigger question about what a new community might look like once the old rules lose their grip. Is disappearing into the forest an escape from reality, or the start of another one? Guijarro leaves that intentionally unresolved — which is exactly why the images linger.