Tom Ford Fall/Winter 2026 Campaign Turns Seduction Sharper Under Haider Ackermann

Haider Ackermann Turns Tom Ford Seduction Into Something Sharper

Tom Ford has unveiled its Fall/Winter 2026 campaign, and Haider Ackermann is once again taking the house’s familiar language of seduction somewhere a little colder, stranger and more dangerous.

Photographed by Stuart Winecoff, the campaign places a wide-ranging cast against a stark cream-white backdrop, where the clothes, expressions and attitude are allowed to do nearly all of the talking. Among the faces are Liu Wen, Paolo Grebic, Scott Barnhill, Mila Van Eeten, Benjamin Orlando, Aluel Makuach, Ardi H, Kristen McMenamy, Malick Bodian and Alfredo Ramirez.

This Is Power Dressing With A Slightly Wicked Little Smile

Ackermann has described his ongoing Tom Ford conversation as a study of seduction, but this time the mood is less about polished perfection and more about character. The campaign presents people who look lived-in, self-possessed and fully aware of the effect they have when they enter a room.

That means sharp pinstripes, leather gloves, dark eyewear and immaculate tailoring, but none of it feels overly precious. There is tension in the clothes — refinement brushing right up against something more reckless.

Ackermann’s Tom Ford Is Getting More Comfortable With Its Own Mischief

Since taking over the creative direction of the house, Ackermann has steadily pushed Tom Ford away from imitation and toward his own interpretation of what the label can mean now. The sensuality is still there. So is the precision. But the characters have become more eccentric, more specific and a little less interested in behaving.

The Fall/Winter 2026 campaign makes that evolution especially clear. Rather than presenting one idealized Tom Ford man or woman, the imagery treats style as personality — different ages, different energies, different kinds of beauty, all unified by a certain refusal to disappear into the background.

The Cast Makes The Campaign Feel Like A Room Full Of Stories

That casting is part of the point. Familiar names including Kristen McMenamy and Liu Wen sit alongside a newer generation of models, while figures such as Scott Barnhill, Paolo Grebic, Malick Bodian, Aluel Makuach and Mila Van Eeten give the campaign its shifting rhythm.

It does not feel like everyone has been polished into the same glossy fashion-campaign archetype. Instead, each person appears to have arrived carrying their own history — which fits Ackermann’s stated idea of portraying characters who are unfiltered, defiant and fully aware of who they are.

Tom Ford Fall/Winter 2026 Is All About Controlled Danger

The campaign’s strength is how little it needs to shout. The clinical backdrop keeps everything stripped down while the tailoring, gloves, eyewear and body language create the charge. It is glamorous, but not polite. Expensive, but not sterile.

That may be the most interesting thing Ackermann is doing at Tom Ford right now: protecting the house’s obsession with desire while making sure that desire no longer feels like a rerun. The fantasy is still there — it just has sharper teeth.

Source: Tom Ford; The Fashionisto.