Supermodel Valentin Humbroich Fronts Carolina Herrera’s 212 Men Parfum Campaign

Valentin Humbroich’s slow burn just landed him a fragrance legacy.

For the last seven or eight years, we’ve come to adore and gander everything Valentin Humbroich does. It has been a slow burn toward the mountaintop of elite male modeling rather than one giant overnight leap—and that has made watching the climb even better.

Now? He is most definitely at the forefront. Runways, editorials, campaigns—the German-born model has steadily built the kind of fashion résumé where a major fragrance campaign feels less like a surprise and more like the next natural receipt.

Humbroich now fronts Carolina Herrera’s 212 Men Parfum, the house’s 2026 woody, ambery and spicy Eau de Parfum built around caramelized ginger, spicy lavender and deep leathery woods.

The campaign was photographed by Stuart Winecoff. Its film was co-directed by cinematographer Marcell Rév and Szimler Bálint, with styling by Carlos Nazario, hair by Syd Hayes and makeup by Ana Takahashi. The wider campaign also features model Mia Armstrong.

It is a particularly fitting landing spot for Humbroich. Since his runway emergence around Dolce & Gabbana’s Spring/Summer 2020 season, his portfolio has expanded across luxury fashion, advertising and editorial work—including campaigns and appearances connected to names such as Calvin Klein, Burberry and Dsquared2.

And 212 Men itself is not some shiny newcomer begging for attention. Carolina Herrera has positioned the new Parfum as an extension of a fragrance identity tied to New York and masculine city energy, now reworked into a deeper composition for 2026. Humbroich stepping into that world feels suitably grown: polished, assured and not trying too hard to announce itself.

Watch Carolina Herrera’s 212 Men Parfum Campaign Film

The 2026 campaign film features Valentin Humbroich and Mia Armstrong and was co-directed by Marcell Rév and Szimler Bálint.

Source: Carolina Herrera; MMSCENE; Models.com.