Cole Mohr Brings Downtown Swagger To Farm-Built Denim
It is always a swell time spotting veteran supermodel Cole Mohr back in front of the lens. One of the original alt-street boy faces of the 2000s, Mohr brings his unmistakable downtown cool to the debut Levi’s x Sky High Farm Goods collaboration.
The pairing makes immediate sense. Levi’s supplies more than 150 years of denim and workwear history, while Sky High Farm Goods brings a mission rooted in food equity, regenerative agriculture and clothing designed to support the people doing the actual work.
Then Cole arrives to do his thang: worn-in attitude, sharp angles and the kind of effortless model presence that turns practical farm gear into a full downtown sighting.
fashion
Levi’s Takes Workwear From Farm To City
The debut Sky High Farm Goods collaboration rebuilds denim staples with organic and transitional cotton, durable construction and details supporting a better food system.
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The ten-piece capsule reworks familiar utility silhouettes through both brands’ design languages. The lineup includes chore coats, loose jeans, a Type III zip trucker, a work vest, double-knee overalls, shorts, tees and an all-over garden tote.
Built with organic and transitional cotton, the collection supports farmers moving from conventional growing methods toward certified organic practices. Triple stitching, custom hardware, reinforced construction and co-branded embroidery keep the clothes rooted in function rather than simply borrowing the look of labor.
One of the smartest details is the collaboration’s Cloud S Red Tab, a wink to the vintage Levi’s tabs collectors obsess over. Sky High Farm Goods also works its strawberry-moon imagery into the range, giving the pieces their own identity without overwhelming the classic denim underneath.
The campaign was shot on the streets of New York City, pulling farm references into an urban landscape and underlining the connection between the land, the table and the communities sustained by both. Ben Solomon directed the campaign film, while Ilya Lipkin photographed the still imagery.
Sky High Farm Goods directs half of its profits to the nonprofit Sky High Farm, whose Hudson Valley operation grows and distributes fresh food while supporting food security, education and regenerative agricultural work. So yes, the denim looks swell—but the collaboration is also doing more than posing beside a tractor and calling itself conscious.
The collection launches globally on July 25, 2026, with early access for Levi’s Red Tab members. And placing Cole Mohr at the center gives the new workwear an ideal bridge between eras: a model who helped define rebellious 2000s menswear wearing clothes designed to put a little more purpose behind what comes next.
Cole Mohr Works The Levi’s x Sky High Farm Goods Campaign
Explore Cole Mohr in the New York campaign for the purpose-driven workwear collaboration, photographed by Ilya Lipkin and directed for film by Ben Solomon.
Cole Mohr for Levi’s x Sky High Farm Goods. Photography by Ilya Lipkin; campaign film directed by Ben Solomon.
Sources: Levi’s and Sky High Farm Goods.
