Summer’s gone. We commence Autumn substantial and reliable like threads.
Brand Wax London has unleashed pieces from its Fall/Winter 2025 collection, a pre-launch preview that sets the tone for the season ahead. The full drop shall be available September 2nd.
This latest offering continues Wax London’s commitment to elevated menswear with a focus on textured layering, earthy palettes, and refined tailoring. Expect signature Whiting overshirts, quilted jackets, and organic cotton knits—all designed to transition seamlessly from crisp mornings to dusky evenings.
While the SS25 campaign leaned cinematic with Love On The Run, Wax’s FW25 visuals are expected to deepen the brand’s storytelling, blending British heritage with modern silhouettes. Directed by Fred Page, with cinematography by Ethan Porter and creative direction from Tom Holmes, the campaign continues Wax’s tradition of pairing fashion with filmic narrative.
Explore the brand’s evolving vision at Wax London’s official site
