GUESS JEANS is back to its roots with the Summer 2025 campaign, bringing nostalgic denim flair to the forefront. Hawaiian-born, and not-so-Lilo-and-Stitch, model-actor Evan Mock and model Alana Champion star as the fresh faces of this legendary brand’s latest ads. Shot on location in California by photographer Ian Markell, the campaign captures sun-soaked vintage vibes and youthful edge.
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