Queen Britney Spears Launches Collab W/ “Welcome Skateboards.”
“You can now get your hands on a Britney Spears-themed skateboard. Check it out below.
Skate brand Welcome Skateboards unveiled their collaboration with the singer last Friday (26 July), in a collection they say exists as a “celebration” of Spears’ contributions to pop culture.
Fans can buy custom decks and merch featuring iconic images from Spears’ career, including the cover of her debut album ‘Baby One More Time’, and photos from her famed 2001 MTV VMAs performance.
There are also hoodies, t-shirts, hats and water bottles inscribed with lyrics from her biggest hits, like “I Still Believe“, and “Not That Innocent“.
In an Instagram post, the brand said the collection highlights “an unexpected but deeply rooted connection”, between skate culture and pop music.
“From day one the aesthetic ethos of our brand has been about blending dark with light,” they wrote. “Wild and intense imagery colored up in neons and pastels. A punk song back to back with a pop ballad in a skate video. Some of the earliest video edits from Welcome featured Britney Spears’ tracks which provided the perfect soundtrack for showcasing this boundary-free creative spirit and love for artistic juxtaposition.”
They go on to say that the collaboration is “more than an ode to our favourite pop star, it’s a celebration of a generational icon who has influenced music, fashion, and pop culture as a whole for decades, and the enduring resilience required to achieve that.
“It is a testament to the way different subcultures that may seem at odds can coexist and enrich one another.”
Check out the full collection here.” – NME.com
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