The Model-Turned-Polymath Takes Us Deep Into the Brazilian Amazon
Join the INYIM Weekly Newsletter!
Get your dose of bold entertainment, fresh music, and men’s fashion—straight to your inbox.
A region in peril is distilled on 8mm film in Wild Rubber, directed by the multi-talented Lily Cole. The flame-haired model made the short while on assignment in Acre, northwest Brazil as an ambassador for Sky Rainforest Rescue, a partnership between Sky and WWF that raises awareness of the jungle’s plight, and aims to help protect one billion trees in the area.
Cole, who has successfully melted the divide between the worlds of fashion, art, film and literature, shot the film across a day-lit Amazon vista after spending time with a rubber-tapping community in Feijó, where she learned more about the practice she believes is key to curbing deforestation. The hazy sepia and cyan-toned video depicts bird flocks, rainbow-hued spiders and nymph-like forms diving into the river’s purple wash. It is relatable, youthful, and eerie—particularly when overlaid with Cole’s soft British-accented singing. “Early one morning, I took a few hours out to go into the forest alone to film, and make a sound recording on my iPhone,” she says. “I only had two rolls left, so every shot felt incredibly precious.”
