Ooh La La! Next Time We're In Nyc For Work Or Fun...Angelina Jolie's Atelier Shop In Manhattan Is A 'Cool Place To Hang Out.'
"Angelina Jolie's store Atelier Jolie opened last year.
And this month the actress' New York City shop has been buzzing with classes on how to be creative with clothing.
On Thursday there will be a session on 'upcycling,' which means reusing old items. On August 28 a class is offered called Experimental Drawing with Andrew Castrucci.
Before that there was a class on intimates 'where you can learn how to create designer-inspired intimate apparel.' And there was another gathering with Giancarlo Cipri on how to silkscreen and Mimi Plange on using appliqué through felting.
Jolie has also hosted a conversation with artist Ferrari Sheppard.
The mostly brown and beige 6,600 sq ft space has an inviting café and an art gallery. It's located on 57 Great Jones Street as if open Tuesdays to Saturdays.
'The place is bustling and has a very smart vibe, I like it in there, it's amazing,' said a fan of Atelier Jolie. 'It's a cool place to hang out.'
'It definitely was a labor of love for Jolie to highlight artists. And the coffee is good, the café is fun,' the source added.
'Everyone there seems genuinely interested in not doing what The Gap sells - there is a lot of hand crafting. The classes are cool. And people do talk about how incredible Angelina is for opening the shop. They adore her. A lot of Jolie fans there.
'Angelina does come into the Atelier, and so do some of her kids.'
Inside the store hangs clothing from sustainable brands from all over the world, Atelier Jolie’s own collection, art, and a café run by refugees called Eat Offbeat.
It is in New York’s NoHo neighborhood that was formerly the studio and home of Jean-Michel Basquiat, per WSJ.
Last year Jolie told WSJ that she will 'probably lose money, maybe even for a while' on her store.
'If I can eventually put into practice some things that I think are improvements and I just break even, that’s a huge victory,' said the Salt star.
Earlier this year they put a call out to creators.
'To all creators-Everyone can join one way or another.
'Every customer will be part... And anyone who visits or participates online, or at the many events will be a part… But today we are focusing on one part of our Atelier family.'
The Tomb Raider star added she was looking for 'skilled tailors.'
'The first atelier is going to be in NYC, this post is for skilled tailors living there. We hope there will be others soon, as we build a global family.
'We are looking for tailors who understand quality and creativity. Atelier Jolie will curate a few up-and-coming skilled tailors who have a strong point of view on design.
'This collective’s purpose is to collaborate with customers, supporting them with tools to design and create. You will also have a chance to develop your own line and sell in the shop under your name, to help launch your own new sustainable brand after leaving the residency.
'We understand because of financial reasons that you may not have been able to touch on sustainability, so we are here to support that endeavor.
'Soon, we will be looking for artisans—with a focus on embroidery, fabric painting, fabric manipulations, etc... There will be different calls for talent submissions. Some in-house… Some for special events and salon dinners... Some are to be featured in tutorials online. All to help share your creativity.
'As you fill out the submission form below, I encourage everyone as artists to always protect your creations. You should never submit confidential designs… share what you have shared with the world already. We will see the work with respect and integrity.
'We look forward to reviewing them. Remember, if you don’t hear from us this round, there will be many more rounds and other opportunities to come.
'Thank you in advance for sharing your creativity. Be bold.
'Love, Angelina Jolie, Founder.'" - MSN.com
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